Asher is principal lecturer in e-business, digital marketing and management information systems. He has researched and taught at Brighton Business School since 2001 and has developed successful modules in e-commerce, mobile innovations, big data and digital marketing. Asher has research interests in the history, role and nature of higher education, graduate employability and how graduates might best be served by university as well as e-commerce, digital marketing, big data and digital entrepreneurs. With Tom Bourner and Sue Greener he has researched 'new vocationalism', an approach to graduate employability which emphasises the demonstration of a capacity and disposition to learn within employment.
Before joining the University of Brighton I was a project manger at CNet / ZDNet developing commercial e-commerce publishing systems, working with developers across Europe, the USA and Singapore. I had six years at ZDNet and was web master to the a number of properties including PC Magazine, The Computer Channel, IT Week and Gamespot UK, which won the PPAi consumer web site award in 1999.
Away from the Business School I have an excitement about sustainable and low impact living, tipis and fire. I have been keeping the fire in the tipi field at Glastonbury Festival since the early nineties.
My non-academic areas of interest include (in no particular order): Wing Chun Kung Fu, tipis and low impact living, reggae, rocksteady, ska, ragga, dancehall, my two dogs (Cleo and Hermes) and travel.